How To Get Pr Makeup Artist

I write this for you with years of feel of both receiving and giving products to people in the make-up industry.

Beauty PR's and brands constantly gift journalists, bloggers, celebrities, make-upwards artists and other media professionals, with product. This is known equally "gratuitous", or "something to try" or "newness" and in my case with a desk piled high of palettes and perfumes, (I used to await afterwards digital marketing for Space NK) … "Are you enlightened of the Corporate Bribery Human activity, Emma?"

I received lots of stuff… and what I don't know virtually calling-in production from brands or PR companies, quite bluntly isn't worth knowing.

If I loved a production, I would tell anybody and recommend the make provided me with enough samples to give to the YouTube community, one for each of Lisa Eldridge'south squad, Sali Hughes, Republic of india Knight and a central list of "influencers". I would merely send something I thought the specific private would like. When somebody from my pool of fellow beauty lovers, gave the product praise on social media or in the press… sales went up and I could digitally track the source of traffic for these sales – India Knight's article or Pixiwoo's YouTube video. The brands were happy, my boss was happy, nosotros were all happy.

And then how do you lot as a make-up artist learn from this, or sympathize why a dazzler PR would ship you product?

What are you working on?

Firstly, what are you working on? Recall well-nigh it and consider the positioning of your work – if it'south an editorial feature you lot can credit a brand, therefore declaring to the world that this editorial make-up was done with a specific brand. If a brand wants to be credited in the magazine, either digitally or in print, they must send you some products. Many PRs in house or at an agency will accept a rough amount of product prepare bated for this type of crediting; it all adds to their portfolio of piece of work to raise the brand profile by getting information technology featured in various magazines and on websites. This activeness doesn't generate tons of sales, simply information technology is absolutely cardinal for keeping a presence in the editorial fashion space, a infinite where make-up artists come into their own and exercise a lot of their best work. Editorial work is virtually ever unpaid, but clever make-up artists know that for a brand credit they can receive products worth more than the fee they may have received.

Film and Telly – Are yous working on any celebs or known actors? Find out what these people use on their own skin and consider what they might like. Contact the agency and introduce yourself without existence also formal, if y'all tin attach a call sheet, always do and tell the PR you are preparing your kit to piece of work with said actor or glory or model agency etc. Include a link to your website (if information technology is good). Trainees, designers and key make-up artists alike tin can practise this. Check with your designer first and ask if they would like help getting some product from PRs. They will about always say yes. I connected the incredible designer Tina Earnshaw with ane of her favourite luxury brand-upward brands, she spends a fortune on preparing her kit with this brand and has done for years. The brand PR got direct back to her and sent a bag of product worth thousands of pounds. Tina was thrilled and has credited the brand on an upcoming picture show. Y'all encounter how it works!

How to ask the correct way

Keep it uncomplicated. When reaching out to a PR y'all are getting in touch because you would like to know if they have whatsoever 'X' products equally you have been told that so and so (your actor/celebrity/model) likes it *attach call sheet or email confirming the job if possible*.

Alternatively, pose a question:

"I am working with some Fabricated In Chelsea girls next calendar week, please see the phone call sheet attached. Currently I am looking for a actually good matte eye shadow palette for my kit (or whatever – moisturiser, shimmer oil, lashes etc), do yous have anything that fits the bill, or anything new I should be using on them?"

Be confident and professional

Don't be likewise rambling, atoning or nervous about it. The worst affair they volition do is not email you back.

It is worth accepting that products from PR's are not gifts to y'all as an individual, but for your kit, to exist used on your clients.

If they practice send you lot some products (which they might do because it'southward their chore), make certain to say Cheers. Following that, test out the products and provide kind feedback, don't be too gushing or sickly sugariness, but give praise where praise is due. If your actor/model/celebrity commented on the nice smell or loved their make-up, tell the PR, possibly even referring them to an image of your work on Instagram (if yous accept a good following – don't do this if you have less than a few thousand followers). Always make sure you credit/tag the brand on social media. It is good manners!

I should tell you at this bespeak that the height make-up PR companies in London are: The Commination Store, Purple, Seen, Kilpatrick and Dowal Walker. Others exist but these are the good ones.

Listen the following advice

Build a professional relationship – If a PR has been generous to yous, they have given you product that that they didn't give to someone else. As previously mentioned you must be grateful without seeming sycophantic. A elementary manner to build a relationship is offer to take the PR for tiffin, or a drinkable or send them some flowers with a note to say how well the job went and how you wouldn't have been able to do it without the product they kindly sent you lot. PRs tend to be gregarious and sociable, they are used to entertaining and taking other people out for lunches (commonly in the Riding Business firm Buffet), so why not switch it upward and take them out? This builds a friendship, ensuring you can look after each-other's professional interests. Hither you can discuss work y'all have coming upwards and share contacts they might be interested in working with. Ever be conscientious nigh sharing a specific PRs contact details with other make-up artists in the industry unless the PR approves; they may resent the barrage of requests and find you to be a drain on their resources.

Think to be humble and grateful but remain completely professional, this is business darlings… not Christmas.

Source: https://delamaracademy.co.uk/academy-news/how-to-call-in-products-from-pr-companies/

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